siteanalyticz Review for Arif Purpose

Google Ads Certification Course
Search Engine Marketing (SEM) is a paid marketing method for generating traffic to a website.  Paid advertising is an essential Digital Marketing strategy, every company uses this strategy for better branding and lead generation. This is often called as PPC as the advertiser pays the cost of advertising per click. In Google Ads, we have the choice to the target audience as per geography, language, website, time and devices according to the strategy of the advertiser. With our training, you can able to implement a PPC campaign, display campaign, shopping, remarketing, dynamic search ads, mobile and video marketing campaigns.

About Google Ads Program

AdGroups and Keywords Setup
What is Ad Group?
How to set up Ad Groups
Keyword Research
Keyword Match Types
Broad Match
Broad Match Modifier
Phrase Match
Exact Match
Negative Match
Keyword Planner Tool
Creating a Plan with Estimations
Adding Keywords to Ad Groups
Ad Formats and Guidelines
Types of Ads
Expanded Ad Format
Responsive Ad Format
Call Only Ad
Structure of Ad
Elements of Effective Ads
Writing the Ad Copy
Final URL of Ad
URL Options
Mobile URL Option
Best and Worst Ads Examples
Google Ads Guidelines
Copyrights & Trademark Guidelines
Google Ads Auction and Bidding
What is Ads Auction
What is Ad Rank
What is Quality Score
How to improve Quality Score
Improving Ad Relevance
Improving Landing Page Experience
Improving the CTR
What is Actual CPC?
How QS affects the Cost?
Types of CPC’s
Bidding Strategies
Auction Insights Tool
Google Ads will help you advertise on a search engine and display network (websites in Google network). In this AdWords training, you will learn how to analyze business goals, how to structure the account, campaign, ad group, creating ads, target search engines, and display network, keyword research, and bidding optimizing the campaign for maximum ROI, tracking th

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Google Ads Course Syllabus (2018)
Introduction to Paid Advertising
What is Paid advertising
Benefits of Paid advertising
Business objectives in paid ads
Branding Campaign
Direct marketing campaign
Paid advertising channels
Paid Bidding Strategies
Premium Ad Networks
Introduction to Google Ads
Overview of Google Ads
Account Setup
Billing Methods
Old Version vs. New version
Google Ads Interface Tour
Basic Google ads Terminology
Recent updates in Google Ads
Account structure in Google Ads
Account Limits
Pay Per Click Campaign
Types of Campaigns
Defining the objective of the campaign
Location Targeting
Language Settings
Google Partners
Bidding Strategies
Defining the Budget
Ad Scheduling
Ad delivery and Ad Rotation

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